SEO Expert UK

Firstly, are you looking to hire an SEO expert for your UK company? If you’ve stumbled upon this page and are impressed with how well it ranks, get in touch with us and let us know.

What is SEO? – A bit of perspective

There’s no shortage of companies and individuals throughout the UK that call themselves SEO experts, and yes; we’re one of them – but what on earth does it even mean? If you didn’t know already, SEO is an acronym for search engine optimization. Namely:

“Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results (known as “natural” or “organic” results) and excludes direct traffic/visitors and the purchase of paid placement.”


I think that sums it up quite nicely. In short, for you, it would be the mysterious art of our SEO company getting your UK website to feature at or near the top of the organic (free/non-paid) search results i.e. the ones below the paid ads at the top of the page. If we do that, we can tentatively consider ourselves experts and give ourselves a big pat on the back.

The different aspects of SEO
Giulia Forsythe, CC0, via Wikimedia Commons

An alternative, comprehensive explanation of what ‘SEO’ is

SEO, or Search Engine Optimization, is a crucial process aimed at enhancing a website’s visibility and ranking on search engine results pages (SERPs). The main objective of SEO is to draw more organic (non-paid) traffic to a site by securing higher positions in search results for pertinent keywords and phrases.

Effective SEO encompasses a range of tactics and methodologies, including:

  1. Keyword research: Discovering the most significant and frequently searched keywords related to a specific subject or industry. By strategically integrating these keywords into website content, you can boost its relevance and visibility in the context of SEO.
  2. On-page optimization: Refining a website’s content, structure, and HTML source code to make it more accessible and comprehensible to search engines. This involves optimizing title tags, meta descriptions, headings, URL structure, and ensuring the content is high-quality, unique, and tailored to the target audience.
  3. Off-page optimization: Cultivating a website’s reputation and authority through external factors, such as backlinks from other websites, social media presence, and online marketing. In the world of SEO, a website with a robust backlink profile and a positive online reputation is more likely to achieve higher rankings in search engine results.
  4. Technical SEO: Guaranteeing that a website’s underlying structure and code are optimized for search engine crawling and indexing. This includes improving site speed, ensuring mobile-friendliness, implementing a secure connection (HTTPS), and generating an XML sitemap.
  5. User experience: Refining a website to deliver a positive experience for users, with elements like easy navigation, fast-loading pages, and engaging content. Since search engines consider user behaviour and satisfaction as ranking factors, providing an excellent user experience contributes to better SEO rankings.

By employing successful SEO strategies, businesses and website owners can elevate their online visibility, attract more targeted traffic, and ultimately, enhance their likelihood of realizing their online objectives, such as generating leads, increasing sales, or expanding brand awareness.

OK, so what’s an expert?

If you were about to have brain surgery, you’d sure as heck ONLY want an expert with good experience delving into your ‘grey matter’; certainly not someone that’s only read about brain surgery in a textbook last week. Although I’ll accept that this is a somewhat tenuous comparison, if you want the consultant who’s tinkering with your UK website to do a good job with SEO and improve it rather than breaking it, you’d still want to see some sort of evidence that the person doing so was an expert in their field. As far as the actual definition of what an expert is, I like the Cambridge Dictionary’s succinct definition; namely:

“a person with a high level of knowledge or skill relating to a particular subject or activity”

Cambridge Dictionary

With this in mind, I think our results speak for themselves – you found this ‘SEO expert UK’ post after all didn’t you? If you want further evidence that we can deliver the goods, hop on over to our case studies page, have a look and decide for yourself.

What a geeky SEO Expert looks like!

An alternative, comprehensive explanation of ‘expert’

An expert is an individual with a high level of proficiency, knowledge, and experience in a specific domain or subject. Experts have dedicated considerable time to studying, practising, or researching their area of expertise, enabling them to offer valuable insights and solutions in their field.

When looking for an expert, consider these key characteristics:

  1. Comprehensive understanding: Experts possess a deep and thorough grasp of the concepts, theories, and principles in their field. This in-depth knowledge sets them apart as authorities in their subject matter.
  2. Mastery of skills: Their expertise allows them to apply their knowledge efficiently and accurately across various tasks and situations related to their area of specialization.
  3. Extensive experience: Accumulating years of hands-on work, research, or practice in their domain, experts develop practical insights and enhanced problem-solving capabilities.
  4. Analytical thinking: Experts have the ability to critically assess complex scenarios, detect patterns, and make well-informed decisions or suggestions based on their comprehensive understanding of the subject.
  5. Commitment to ongoing learning: A true expert stays current with the latest trends, innovations, and research in their field, ensuring their knowledge and skills remain relevant and up-to-date.

Experts can be found in diverse fields such as science, technology, business, arts, sports, and many more. They may work in academia, research institutions, industries, or as independent consultants, sharing their expertise with those seeking guidance or support. When seeking the assistance of an expert, trust that their unique combination of knowledge, skills, and experience can provide valuable insights and solutions tailored to your needs.

As we alluded to earlier when talking about the medical profession, an expert can also be a “consultant”; but what’s that?

First, let’s define “consultant”

Here’s a fairly pertinent definition:

“A consultant (from Latin: consultare “to deliberate”) is a professional (also known as expert, specialist) who provides advice and other purposeful activities in an area of specialization. Consulting services generally fall under the domain of professional services, as contingent work. A consultant is employed or involved in giving professional advice to the public or to those practicing the profession.”


So there you go, the Wiki definition also includes the synonyms expert, specialist and professional. For example, we know this to be axiomatic if we have an appointment with a consultant at the hospital. We would obviously expect them to know a huge amount about our particular ailment.

What is a consultant and what does an SEO consultant do?

Similarly, you’d expect an SEO consultant to know their job. So, it follows that an SEO consultant is also a professional who specialises in optimising websites and online content to improve their search engine rankings. This in turn drives more organic traffic to a website.

An SEO consultant’s primary objective is to help a company rank higher in the search engine results pages (SERPs) for relevant keywords and phrases. In order to achieve this, the SEO consultant must first conduct an in-depth analysis of a website’s content. They will also evaluate its technical structure as well as its backlink profiles. Conducting these initial assessments should help to identify new opportunities for improvement.

They should also undertake keyword research, analysis of the competition in the marketplace, and keep abreast of search engine algorithms so that they can implement effective SEO strategies. Whether they work alone or are a member of a digital marketing agency, an SEO consultant provides a valuable service that can help businesses increase their overall footprint on the internet.

Clearing up the confusion of the UK

A map of the (UK) United Kingdom split into different areas

When we use the term UK, what do we actually mean? Do we mean Britain, the British Isles, Great Britain, England, Ireland Scotland or Wales for that matter? Moreover, when we say Ireland, do we mean Northern Ireland, Southern Ireland or the entire Irish land mass? – Hopefully, you can begin to see the problem. Perhaps the most rudimentary way to clear the UK confusion is to look at a couple of definitions. Wikipedia says:

“The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and Northern Ireland. The United Kingdom includes the island of Great Britain, the north-eastern part of the island of Ireland, and many smaller islands within the British Isles. Northern Ireland shares a land border with the Republic of Ireland; otherwise, the United Kingdom is surrounded by the Atlantic Ocean, the North Sea, the English Channel, the Celtic Sea and the Irish Sea.”


A bit long-winded, but I hope that clears the fog from the accurate definition of specifically what the UK – or the United Kingdom is. As you can see, when the above says “commonly known as”, it’s this that leads to the perceived confusion as people often use the term “UK” interchangeably with “Britain”. However, as you can see, the UK includes England, Scotland, Wales and Northern Ireland and numerous small islands within the British Isles.

Fortunately, Collins Dictionary describes the UK for us in much simpler terms:

“The UK is Great Britain and Northern Ireland. UK is an abbreviation for ‘United Kingdom’.”

Collins Dictionary
The search terms and phrases people use are an important part of SEO in the UK.

How did you find us?

Did you search for:

SEO expert UK

SEO consultant UK

SEO company UK

SEO specialist UK

Or just plain SEO expert/consultant/company

(See what we did there?!) If it was any of the above or similar, then we obviously did something right. Let us help you generate more leads and interest in your business too.

An alternative, comprehensive explanation of what the ‘UK’ is

The UK, also known as the United Kingdom, is a prominent sovereign nation situated off the northwestern coast of mainland Europe. Comprising four distinct countries – England, Scotland, Wales, and Northern Ireland – the UK boasts a diverse cultural landscape and a rich historical legacy.

As a constitutional monarchy with a parliamentary system, the UK’s capital and largest city is London, located in England. The United Kingdom has played a pivotal role in shaping global history, being at the centre of the British Empire, which was once the most extensive empire in the world.

Today, the UK continues to be a significant player on the international stage, maintaining its influence in areas such as economy, culture, science, and politics. The country is an active member of numerous global organizations, including the United Nations, NATO, the G7, the G20, the World Trade Organization, and the Commonwealth of Nations.

English serves as the primary language spoken throughout the UK, and the nation’s currency is the British Pound Sterling (GBP). As a leading global power, the United Kingdom remains an important destination for trade, tourism, education, and cultural exchange.

How about an agency – What’s that?

A neon sign saying the word "agency"

Of course, there are a myriad of different agencies out there within a plethora of business sectors. Obviously, there are no shortages of government agencies too so let’s take a look at the broad definition of what an agency is. According to Merriam-Webster, the first known use of the word occurred in 1640 and it’s speculated that it comes from the medieval Latin ‘agentia’. The modern-day primary definition is somewhat less interesting and is

“the office or function of an agent or the relationship between a principal and that person’s agent”

As you’d expect, our good friends over at Wiki have more detailed descriptions for an agency, covering pretty much every definition you can think of. One of the more curious ones that many people may not have come across is the phrase sense of agency which if you were hitherto unaware of, is

the subjective awareness of initiating, executing, and controlling one’s own volitional actions in the world. It is the pre-reflective awareness or implicit sense that it is I who is executing bodily movement(s) or thinking thoughts. In non-pathological experience, the SA is tightly integrated with one’s “sense of ownership” (SO), which is the pre-reflective awareness or implicit sense that one is the owner of an action, movement or thought. If someone else were to move your arm (while you remained passive) you would certainly have sensed that it were your arm that moved and thus a sense of ownership (SO) for that movement. However, you would not have felt that you were the author of the movement; you would not have a sense of agency (SA).

Pretty heavy stuff huh? The page delves even deeper, covering a variety of topics including a lot more details of the neuroscience aspect of it. That’s waaay too complicated for us on this page, but perhaps an interesting blog for the future.

An alternative, comprehensive explanation of what an ‘agency’ is

An agency refers to a company or organization that specializes in delivering a wide array of services on behalf of its clientele. Agencies operate in diverse sectors, such as advertising, marketing, public relations, recruitment, and travel. They employ professionals with expertise in their respective domains to provide customized advice, inventive solutions, and targeted strategies, enabling clients to attain their objectives.

Within the business landscape, an agency often serves as a mediator between clients and various service providers, vendors, or other entities. Utilizing their proficiency, industry insights, and connections, agencies effectively manage projects, devise strategies, and yield results that align with their client’s needs and expectations. When seeking the support of an agency, trust in their unique skills and knowledge to facilitate your success in a competitive market.

Paid search alternative

SEO can take time before you start seeing results. If your UK website is new and not yet ranking or if it’s just not ranking well at all and you want instant results, we offer a pay-per-click management service to get you started. Visit our PPC page for more details.